BUILD THE #1 BRAND. YOURS.
Your clients choose YOU, not your firm. In fact, only 3% of sellers and 4% of buyers cited an agent’s affiliation with a particular firm as the most important factor in choosing their agent. That’s why we stand behind our agents, not in front of them, providing you with the tools you need to power your business.
THE KELLER WILLIAMS
BELIEF SYSTEM
At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.
WIN-WIN
INTEGRITY
CUSTOMERS
COMMITMENT
COMMUNICATION
CREATIVITY
TEAMWORK
TRUST
SUCCESS
or no deal
do the right thing
always come first
in all things
seek first to understand
ideas before results
together everyone achieves more
starts with honesty
results through people
Our Mission
To build careers worth having, businesses worth owning, and lives worth living, experiences worth giving, and legacies worth leaving.
Our Vision
To be the real estate company of choice for agents and their customers.
Our Values
God, Family, then Business.
Our Perspective
A technology company that provides the real estate platform that our agents' buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity,
and profitability.
TRAINING & COACHING
Named the #1 Training Organization in the world by Training Magazine in 2015, we’re often described as a training and coaching company cleverly disguised as a real estate franchise.
BUILD EXPERTISE
Keller Williams University provides the most advanced and comprehensive learning opportunities in real estate and empowers you to become the expert in your local market.
CROWD SOURCE
YOUR SUCCESS
Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate. These courses are available in local real estate offices across North America and on-demand via KWSCConnect.
REMOVE LIMITS
Your business grows to the extent that you do! Award-winning KW MAPS Coaching offers a breadth of high-accountability programs designed to turn your biggest goals into realty. Our coaches are experts on industry best practices, the models of MREA and Keller Williams systems, putting them in a unique position to guide you to the next level.
Find & Fund Your Big Why
IN-HOUSE
CREATIVE
Keller William Silicon City is Home to KWSC Studios, a full service, multimedia solution for real estate marketing and branding.
Our in house Agent Service Coordinators provide our Associates with unique and custom graphic design and video production to support lead generation, sales, and marketing campaigns. Premier marketing resources are paramount to every successful real estate agent and their clients.
Custom marketing designs coupled with our unique storytelling abilities provide a competitive edge in today’s digital market which leads to results.
Contact KWSC Studios and put our full-service creative Team to work for you on your next real estate or branding campaign.
SPECIAL EVENTS
These sell-out events provide you with knowledge and tools that you can put directly into practice to boost the productivity of your business.
Over 7,000 associates gather to hear the latest insights, trends and skills needed to succeed from company leadership, special guests and each other!
This annual 4-day companywide event is the most highly attended private real estate franchise event in the industry with more than 15,000 attendees. Family Reunion prepares you for mastering the current market with more than 150 breakout sessions taught by the best in the business.
